Bea's new advertising campaign began on June 9, 2005, with full page ads in the domestic and international editions of the The Wall Street Journal and InfoWorld magazine.

The launch also included online advertising and an outdoor campaign that stretched from the NASDAQ Jumbotron in Times Square to billboards along Highway 101 between San Francisco and San Jose.

The advertising was our way of announcing to the world that we have a whole new look and a brand new way to talk about what we do.